A clear line around promotion.
Commercial material should be recognisable, relevant and supportable.
Labelling and placement
Promotional panels carry a visible label before the promotional content. Sponsored articles must identify the sponsor and the commercial nature of the article. Promotional links use the sponsored relationship attribute. A related-business placement also names the publisher relationship.
Labels remain visible on mobile and are not hidden inside a tooltip or a separate policy page. Editorial content and paid placement must remain distinguishable in wording and presentation.
Claim review
Advertisers are responsible for supplying accurate, supportable claims and the rights to their creative assets. MM2H.org Editorial reviews proposed material and may request primary evidence, changes or removal. We do not accept fabricated testimonials, unsupported approval guarantees, misleading government association or unverified licence claims.
Property advertising must describe the advertiser’s role accurately. A placement must not suggest that a property purchase guarantees programme approval or an investment return.
Campaign management
V1 campaigns are approved manually and have explicit start and end dates. A paused, future or expired campaign is excluded at the next build. Because the site is static, an already deployed placement remains until a new build replaces it; the publisher must arrange a rebuild at every campaign boundary.
The written campaign agreement should specify duration, placement, permitted changes and any reporting. No reach, ranking or lead volume is guaranteed by this website.
Directory independence
Operator verification is a separate evidence process. Advertising cannot substitute for it. A verified profile must show the legal entity, licence evidence, date of check and limits of the check. Sponsored visibility does not determine the verification result.
Enquiries and reader data
Our enquiry form creates a WhatsApp draft for MM2H.org Editorial when the reader selects “Continue on WhatsApp”. It does not automatically forward a visitor’s details to advertisers or partners. Any future referral arrangement needs its own clear disclosure and a visitor’s explicit choice.
Enquire about advertising or read our relationship disclosures.